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The fundamental principles of a great social media strategy
This is a thorny subject. What makes for a great social media strategy? Is there a perfect recipe? The answer’s no. of course there isn’t, primarily because every company is different and therefore they’re required to be different in their
Why social media success is like a gym membership
Yes I know. This looks like a bizarre claim. But hear me out. There are many parallels between social media plans and gym memberships. OK, let’s start with what we know. Social media strategies are non-interruption marketing tactics. That’s to
Social media Shropshire: How to find your social media hero
I deal with a lot of companies who have a problem. Their problem’s not always that they don’t get social media or even that they don’t have a plan for how they attack it. No. Their biggest issue is they
How social media turned the world into expert marketers and what it could mean for Shropshire businesses
Nobody’s a social media expert – you’ve heard it a thousand times before. And for the most part it’s true. The fact is the medium hasn’t been around long enough to make anyone an expert. Or has it? How long
Social media tips: 4 good reasons why you should switch your business to Facebook Pages
Last week we wrote a rather gushing blog about the benefits of the changes to Facebook Pages. They are quite literally monumental. Why, well for a whole host of reasons. Our biggest beef with the old Facebook Pages was that
How Facebook Deals launch could help your business
A while back we blogged about Facebook Deals. Essentially it taps into the checkin feature and allows businesses to make deals available – Groupon style – for customers who checkin to venues, typically places like bars, pubs, clubs and coffee
How to be a good Twitter contributor
We’re often asked how to be good at social media. This question comes with it all manner of challenges: what are you doing? What are your goals? Define ‘good’ etc. But, if you’re a business looking to drive awarness of
How social media jumps to customer services’ rescue, a John Lewis case study
Here’s the scenario: you’re a disgruntled customer, you call the company in question in the hope of getting your issue resolved with customer service. But guess what? You can’t get through to customer service. So you jump on to Twitter
Why 2011 will be the toughest year yet for your business Facebook page and how to stay ahead of the game
We were bleating on about social media all year. Now it’s a new year and guess what? Getting people to engage with you, if you haven’t already got them, is about to get tougher. The biggest reason for this is
Great commenting tips and why every marketer should have it in their online marketing plan
Keep your opinions to yourself. Don’t share anything. And only comment if you’ve got something nice to say – this is what your Mum taught you (probably not the ‘don’t share anything’ bit because that’s just selfish). Well, forget what