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How to be a good Twitter contributor
We’re often asked how to be good at social media. This question comes with it all manner of challenges: what are you doing? What are your goals? Define ‘good’ etc. But, if you’re a business looking to drive awarness of
Why 2011 will be the toughest year yet for your business Facebook page and how to stay ahead of the game
We were bleating on about social media all year. Now it’s a new year and guess what? Getting people to engage with you, if you haven’t already got them, is about to get tougher. The biggest reason for this is
Why listening is the key to getting your boss to buy-in to social media
It’s a new year. A new dawn. 2011 is the year you take over the world. But guess what? As a digital marketer you’re certain of three things 1) the future’s social 2) your boss doesn’t know this yet 3)
How your customer service departments can make use of Facebook and Twitter amid the snow chaos hitting the UK
Snow and ice is wreaking havoc across the UK. And it’s showing little sign of letting up. ‘Snow’ is one of the most popular words being touted around Facebook status updates and Twitter feeds and has been for the last
Online community: what motivates people to work for street teams and what can we learn from them
Street teams popped up as long ago as 2001. They were there long before Facebook. But they’re still relevant now and many bands are still using them to release albums and keep momentum going when they might not otherwise be
Why you should never sell to your friends on Facebook, even at Christmas
You think Christmas is sacred? It isn’t nearly as sacred to people as their personal Facebook profiles. Seriously. So, unless people are under no illusion that the reason they’re connecting with you is to buy stuff from you, then never
How to take great photos for your website, with Shropshire’s Ella’s Kitchen Company
Images. They’re what sell your content on your web properties. Get them right and they can turn prospects into paying customers. Katherina of Shopshire based Ella’s Kitchen Company, knows this. Here she shares her top tips for making sure your
How to tell if your blogs are popular on the social web
You put a lot of effort into crafting your blogs. You write them and you hope people read them. Heck, maybe they might even be prompted to engage with you having read them. That’s most bloggers’ goal after all. If
How news of John Lennon’s death would have been different in 2010, an imagined view in a world of citizen journalism and social media
In 1980, John Lennon was shot dead my Mark Chapman, a crazed fan, in New York City. An ABC news reporter happened to be receiving treatment for a minor road accident the moment his lifeless body was brought into the
6 time saving tools to simplify your Twitter marketing activity
Twitter’s a lot of fun and fast becoming an essential business tool for any forward thinking company. So you want to find ways to make things quicker, raise your game, follow more efficiently, engage more effectively and generally make the