Monthly Archives: June 2011

Why social media success means remembering your first crush – and forgetting the bunny boiling

Think back to your first crush. Go on, do it right now. OK, maybe it went well or maybe you had your little heart broken. It was all consuming wasn’t it? Mine shall remain nameless. But I did everything wrong.

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How to get your company blogging: the anatomy of a great blog post

  Recently we’ve worked with companies who want to unlock the knowledge of their teams to turn it into content which:   Creates content for their websites Demonstrates to customers they know what they’re talking about Provides content for email

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The fundamental principles of a great social media strategy

This is a thorny subject. What makes for a great social media strategy? Is there a perfect recipe? The answer’s no. of course there isn’t, primarily because every company is different and therefore they’re required to be different in their

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Social media Shropshire: Stop resisting LinkedIn

LinkedIn gets bigger and bigger and bigger. At last count there were more than 100m users forging connections and deepening relationships with the people in their industries. Barack Obama has an account. It’s what I would now call essential to

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